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Market Strategy Manager

Henkel · Rocky Hill, CTtoday

Assess vertical adhesive/sealant markets, scout growth opportunities, and shape product roadmaps.

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Adhesives/sealants · Product Development roles, by email
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Worth knowing

Why it is interesting. Shape where Henkel's adhesives, sealants and coatings business invests next, with direct access to NAMEX leadership.

Might not be for you. Market strategy, not bench work — no formulation, testing or lab time; heavy business-case and presentation focus.

Computational or deskTechnical expert for customers

Adjacent materials roleAdhesive Technologies business unit – adhesives, sealants and functional coatings; influence product roadmaps and technology development

H-1B filings

Henkel filed 9 H-1B labor applications for scientist and engineer roles from Jan to Dec 2025.

Most common titles: Lead Application Engineer, Product Development Chemist, Sr. Scientist Pd & Research. Median filed pay: $103K a year.

From U.S. Department of Labor disclosure data. A filing is a record of past hiring, not a promise about this role, so confirm sponsorship with the employer. Titles and filed pay ·Every employer's filings

Seniority
Manager
Work
On-site
Type
Full-time
Industry
Chemicals
Role
Product Development

Role details

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do Develop deep understanding of the assigned vertical market ecosystem, value chain, applications, and customer needs Conduct TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) assessments for existing and emerging opportunities Continuously scout emerging industries, technologies, and applications that may represent future growth opportunities Recommend new markets, applications, and growth platforms for considerations by leadership Build relationships with key OEMs, integrators, contractors, consultants, specifiers, distributors, and strategic partners Conduct voice-of-customer interviews to identify unmet needs and growth opportunities Represent Henkel at industry conferences, trade shows, and customer events Translate market insights into actionable opportunity pipelines Develop business cases and growth recommendations to support investment decisions Identify scalable applications and solutions that can drive sustainable growth across multiple customers and segments Influence innovation priorities, product roadmaps, and technology development initiatives Collaborate with Marketing, Product Development, Application Engineering, Product Management, and global teams to execute growth strategies Present regular updates to the NAMEX Leadership Team on vertical market progress and growth

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Common questions

Does Henkel sponsor H-1B visas?

Henkel has filed H-1B petitions with the US Department of Labor in past years, but this specific posting does not explicitly mention sponsorship for the Market Strategy Manager role. Confirm with the employer before applying if visa support is required.

Where is the Market Strategy Manager role at Henkel based?

This role is based in Rocky Hill, CT.

What degree is required for the Market Strategy Manager role at Henkel?

This role requires a Not specified.